Rita McGrath is a fixture in the Thinkers50 top ten of the Thinkers50. Based at Columbia Business School, where she directs the popular Leading Strategic Growth and Change program, she is widely recognized as a premier expert on leading innovation and growth during times of uncertainty. Her time is now!
Rita is recognized as one of a small group of experts who have built today’s best-in-class innovation practices, and her tools for making innovation a managed proficiency was integral to the foundation of the lean startup movement.
Rita is the author of the best-selling The End of Competitive Advantage and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed. Rita is the founder of Techtonic, a company focused on helping organizations go beyond innovation theater by developing tools to implement the Discovery Driven Growth approach.
In this Adventure, Rita will explore the ideas in her most recent work and how they are applicable to the new reality.
Sign up now for this 90 minute long Adventure in December 2020.