Are you tired and frustrated about the lack of common sense happening in the corporate world?

Starting on 13 January, Martin Lindstrom will share amazing stories about the nonsense that happens in the corporate world, give advice on how to reinstall common sense, and provide an actionable toolkit on how to eliminate bureaucratic red tape.

Tickets available for $39-$499.

Webinar: Welcome to the Ministry of Common Sense

Companies and organizations, it seems, have become so entangled in their own internal issues, so beset by invisible red tape, so handicapped by frozen screens, that they’ve lost sight of their purpose and culture.

  • During the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. 
  • Your eighth Zoom meeting of the day keeps freezing — and if you hear anyone say, ”No, wait, no, you go first” again, you’ll implode.
  • And, by the way, how come every Zoom call lasts exactly one hour, no matter how trivial the subject matter? And as Zoom became a fixture in our bedrooms, why did the toilet breaks disappear?

  • Why has a simple task like buying office equipment turned into a six-member committee decision followed by a five-level approval process?
  • When a 264-page PPT deck kicks off with “Welcome to the Christmas Party Planning Meeting,” you know it’s time to call the Ministry of Common Sense to put an end to this nonsense, once and for all! 


What happened to common sense — and how can we get it back?

    Here’s the reality, according to Martin Lindstrom. As COVID-19 profoundly changes the way we work, it no longer makes sense to do things the way we used to. 

    Drawing on insights from over two decades of transformative work with Fortune 100 companies, Lindstrom identifies how bureaucratic red tape, bad excuses, and corporate BS cause corporate common sense to break down.

    Martin Lindstrom is the author of several New York Times bestselling books that have sold millions of copies and been translated into 60 languages. TIME magazine recognized him as one of the world’s most influential people, and in 2020 Thinkers50 named him the #20 management thinker in the world.

    Lindstrom’s latest book, The Ministry of Common Sense: How to eliminate bureaucratic red tape, bad excuses, and corporate BS, is due out on January 21, 2021. 

    You will learn

    You will also receive two ebooks by Martin Lindstrom

    Travel, Truth and Lies Unmasked and
    Buyology for a Coronavirus World

    Travel, Truth and Lies Unmasked
    Buyology for a Coronavirus world

    When this will happen

    This exclusive 40-minute webinar will be streamed at 8:00 AM UTC and again at 4:00 PM UTC to accommodate participants from all over the world. Replays will be available for watching at your convenience.

    13 January 2021

    8:00 AM UTC
    10:00 AM – Johannesburg, Helsinki
    1:30 PM – New Delhi
    4:00 PM – Beijing, Singapore, Manila
    7:00 PM – Sydney
    12:00 AM – Los Angeles, Seattle, Vancouver
    3:00 AM – New York, Ontario, Bogotá
    5:00 AM Buenos Aires, São Paulo

    4:00 PM UTC
    6:00 PM – Johannesburg, Helsinki
    9:30 PM – New Delhi
    12:00 AM (Next Day) – Beijing, Singapore, Manila
    3:00 AM (Next Day) – Sydney
    8:00 AM – Los Angeles, Seattle, Vancouver
    11:00 AM – New York, Ontario, Bogotá
    1:00 PM Buenos Aires, São Paulo

    This 40-minute presentation is the same for both sessions.
    Presentation replay available after the event and many opportunities for watching at your convenience

    Toolkit and Peer Learning

    The process is simple:

    1. Watch the webinar
    2. Download the toolkit
    3. Work with your peer group
    4. Share your impact

    Insight to Impact is more than a simple webinar. We pair webinars and tools from thought leaders with peer learning on a digital community platform.

    Sign up as an Explorer to join a self-guided peer group.

    These peer groups are built for digital and crafted for busy schedules. Join your peer group for two 2-hour meetings over the course of 4 weeks, chat with them online in a private room on our community platform, and effectively bring insight to impact.

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