ADVENTURES WITH CONSUMERS
13 January 2021
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Martin Lindstrom has been putting executives in touch with their customers for years. He has been reminding executives and organizations that the people they employ and sell to are human for the same length of time. While still a teenager he created his own Legoland in his back garden, prompting a visit from Lego’s lawyers that subsequently led to a long and productive consulting relationship with the company.
He combines data, research and analysis with humanity. There is nothing so practical as a great idea and that management is actually a simple activity – so long as you don’t forget the fundamentals of treating people with respect and listening to them.
Martin’s track record of waking up organizations to the needs of their customers and of enabling them to think differently about the world is extensive and impressive. His work changes things. His bestsellers are required reading and include Buyology, Small Data, Brand Sense and his latest book, The Ministry of Common Sense.
Sign up now for this three-hour long Adventure in January 2021.